Case study 03 · Adoption + growth
Re-engaged an under-adopted customer
The challenge
What needed to change
A customer had only four weekly active users and was not realizing the value of its investment.
The approach
How I moved the work forward
Re-established engagement and guided the customer toward practical, higher-value platform use.
The outcome
What changed
Grew weekly active users from 4 to 60, added 21 licenses, and increased ARR from $120K to $150K.
Next iteration
This case study currently presents the verified summary of the engagement. Additional context, decision-making detail, and supporting analysis will be added as the portfolio develops.